We nearly passed out when we saw the original cookie messaging on Nestle’s UK site:
Where to start? Taking over the whole browser and firing this much information at the user completely disorientates them. Those big cross and tick icons? That’s where you click. There’s no other way to proceed. Despite the negative call-to-action, the ‘No’ column actually seems to be the one Nestle want you to go for, with five pros listed underneath, with the random ‘Yes’ what is it that “This website will not…” - we may never know.
Thankfully, someone seems to have had a quiet word, and they’ve now replaced it with a much more friendly banner at the top of the page:
This time the message explains what a cookie is, yet doesn’t interfere with the experience. It’s still not perfect though - the link accessibility is terrible, being dark grey and white on rollover without any underline, and a dismiss button would be nice.
Before we start, it’s worth pointing out that according to the UK Information Commissioner’s Office guidelines, if cookies are used as an essential part of the service being provided, no notification or consent is required.
The first example the Guardian cites is Delia Smith’s recipe and cooking community, Delia Online. Let’s take a more detailed look at the message:
According to the Guardian, the Information Commissioner’s Office suggested Reddbridge Media as a good solution (below). We’d suggest it’s far from perfect, presenting a conflicting mixture of statements and calls-to-action, with the white underlined text looking just like a link for added confusion: