Before we start, it’s worth pointing out that according to the UK Information Commissioner’s Office guidelines, if cookies are used as an essential part of the service being provided, no notification or consent is required.
The first example the Guardian cites is Delia Smith’s recipe and cooking community, Delia Online. Let’s take a more detailed look at the message:
According to the Guardian, the Information Commissioner’s Office suggested Reddbridge Media as a good solution (below). We’d suggest it’s far from perfect, presenting a conflicting mixture of statements and calls-to-action, with the white underlined text looking just like a link for added confusion: